OptiVault vs Origin vs Cleo: Best AI Finance App 2025
We tested the top three AI personal finance apps on the market—OptiVault, Origin, and Cleo—across pricing, features, tax optimization, budgeting, and investment management. Here's the complete breakdown to help you choose the right AI financial advisor for your needs.
The AI personal finance app market has exploded in 2025, with dozens of competitors claiming to be the "best AI budgeting app" or "ultimate AI financial advisor." But only three apps have risen to the top with proven track records and millions of users: OptiVault, Origin, and Cleo.
Each app takes a fundamentally different approach to AI-powered financial management. Cleo is the chatbot that roasts your spending habits. Origin is the comprehensive workplace benefit that combines AI with human CFPs. OptiVault is the automated wealth-building machine focused on tax optimization and net worth growth.
So which one is right for you? Let's break down every angle.
Quick Comparison: OptiVault vs Origin vs Cleo
| Feature | OptiVault | Origin | Cleo |
|---|---|---|---|
| Primary Focus | Wealth building & tax optimization | Holistic financial planning + CFP access | Budgeting & spending awareness |
| Pricing | $100/year flat fee | $13/month or employer-sponsored | $5.99-$14.99/month |
| Daily tax harvesting | ✓ Yes (automated) | ✗ No | ✗ No |
| AI budgeting | ✓ Smart daily adjustments | ✓ Advanced planning tools | ✓ Chatbot-based insights |
| Subscription manager | ✓ Auto-cancel with AI detection | ✓ Manual tracking | ✓ Detection only |
| Investment tracking | ✓ All accounts + crypto | ✓ Comprehensive with forecasting | ✗ Limited |
| Human advisor access | ✗ AI-only | ✓ Certified Financial Planners | ✗ AI-only |
| Minimum balance | $0 (no minimum) | $0 (no minimum) | $0 (no minimum) |
| Target audience | Wealth builders, investors, tax optimizers | Professionals wanting holistic planning | Gen Z, students, budgeting beginners |
| Annual cost (typical) | $100/year | $156/year ($13/mo) | $72-$180/year |
Detailed App Breakdowns
1. Cleo: The Chatbot Budget Buddy
"Money talks. Cleo talks back."
What it is: Cleo is an AI chatbot that connects to your bank accounts and provides spending insights through conversational messaging. It's famous for "Roast Mode," where the AI insults your financial decisions to motivate behavior change.
Key Features:
- Chatbot interface – Text with Cleo like you'd text a friend for financial advice
- Roast Mode – Get brutally honest feedback on your spending ("You spent $400 on takeout this month. Are you okay?")
- Spending insights – AI categorizes transactions and shows spending patterns
- Savings goals – Set targets and let Cleo automatically save small amounts
- Bill prediction – AI predicts upcoming bills to avoid overdrafts
- Subscription tracking – Identifies recurring charges
Pricing:
- Cleo Basic – Free (with ads and limited features)
- Cleo Plus – $5.99/month ($72/year)
- Cleo Builder – $14.99/month ($180/year) with credit building and advanced features
✓ Pros:
- Fun, engaging chatbot interface
- Great for budgeting beginners
- Low barrier to entry (free version)
- Effective behavioral nudges
- Popular with Gen Z and students
✗ Cons:
- No investment management or tax optimization
- Limited wealth-building features
- Reactive advice (you have to ask questions)
- Subscriptions add up ($180/year for premium)
- Not suitable for serious investors
Best For:
College students, young professionals, and anyone who needs help controlling discretionary spending and building their first $1,000-$5,000 in savings. If you're just starting your financial journey and want a fun, low-pressure way to learn budgeting, Cleo is excellent.
Not Ideal For:
Investors, tax optimization seekers, or anyone with significant assets looking to maximize wealth growth. Cleo doesn't offer tax-loss harvesting, investment tracking, or advanced financial planning.
2. Origin: The Premium Workplace Solution
"Your personal AI financial advisor + certified human CFPs"
What it is: Origin combines AI-powered financial planning with access to certified financial planners (CFPs). It's often offered as an employee benefit by forward-thinking companies, though individuals can subscribe directly.
Key Features:
- AI financial planning – Comprehensive budget, investment, and retirement projections
- CFP access – Schedule calls with human certified financial planners for complex questions
- Investment tracking – Monitor 401(k)s, IRAs, brokerage accounts, stocks, and crypto
- Scenario modeling – "What if I retire at 55?" or "Should I buy this house?" forecasting
- Net worth dashboard – Track your complete financial picture across all accounts
- Couples features – Shared finances for partners with joint goals
- Subscription management – Identifies recurring charges (manual cancellation)
Pricing:
- Employer-sponsored – Free if your company offers it as a benefit
- Individual subscription – $13/month ($156/year)
✓ Pros:
- Access to real CFPs (rare in AI apps)
- Comprehensive financial planning
- Advanced scenario modeling
- Great for couples managing shared finances
- Free if employer-sponsored
- Holistic approach (budgeting + investing + planning)
✗ Cons:
- No daily tax-loss harvesting (major missed opportunity)
- $156/year individual cost (vs. $100 for OptiVault)
- Slower than pure AI (CFP appointments required)
- Subscription management requires manual action
- Overkill if you just need automated wealth building
Best For:
Professionals whose employers offer Origin as a benefit (making it free), couples managing shared finances, or anyone who values human advisor access for behavioral coaching and complex planning questions. If you're making major life decisions (buying a home, changing careers, planning retirement), the CFP access is valuable.
Not Ideal For:
DIY investors who want automated tax optimization without paying for human advisor access they won't use. Origin charges $156/year for features that OptiVault offers for $100/year—plus OptiVault adds daily tax harvesting that Origin lacks entirely.
3. OptiVault: The Automated Wealth BuilderOUR PICK
"The AI financial advisor for serious wealth building"
What it is: OptiVault is built for one purpose: maximizing your net worth. While Cleo focuses on spending awareness and Origin adds human advisors, OptiVault uses AI to automate the sophisticated strategies that traditionally required expensive wealth managers—daily tax-loss harvesting, automatic budget optimization, subscription cancellation, and investment tracking—all for a flat $100/year.
Key Features:
- Daily automated tax harvesting – OptiVault's AI monitors your taxable accounts every day, identifying opportunities to harvest losses and save thousands in taxes annually (this feature alone can save $5,000-$10,000/year on a $1M portfolio)
- Smart budgeting with daily adjustments – Unlike static budgets, OptiVault's AI adjusts your safe-to-spend amount every day based on income, upcoming bills, and spending patterns
- Automatic subscription cancellation – AI detects all recurring charges (even forgotten free trials) and cancels them with one tap, saving the average user $200-300/month
- Instant financial health check – Connect accounts via Plaid and get an immediate AI analysis of your net worth, debt ratios, spending patterns, and optimization opportunities
- Complete investment tracking – Monitor 401(k)s, IRAs, brokerage accounts, crypto, and individual stocks in one dashboard
- 24/7 AI financial advice – Ask questions anytime ("Can I afford this car?" "Should I pay off debt or invest?") and get instant data-driven answers
- 256-bit encryption – Bank-level security via Plaid (same infrastructure as Venmo, Robinhood)
Pricing:
- $100/year flat fee – No percentage of assets, no minimums, no hidden costs
- Compare: Origin charges $156/year, Cleo charges $72-$180/year, traditional advisors charge $10,000/year on a $1M portfolio
✓ Pros:
- Daily tax-loss harvesting (unique to OptiVault)
- Lowest cost ($100/year flat fee)
- Automated subscription cancellation saves $200-300/month
- Comprehensive wealth building (budgeting + investing + tax optimization)
- 24/7 AI availability (no appointments needed)
- No conflicts of interest or sales commissions
- Zero minimum balance required
✗ Cons:
- No human advisor access (pure AI)
- Requires comfort with technology and apps
- Best for those with taxable investment accounts (tax harvesting doesn't apply to 401(k)s/IRAs)
Best For:
Serious wealth builders who want to maximize after-tax returns through automated tax-loss harvesting, investors tired of paying 1% advisory fees, professionals who value 24/7 AI access over scheduled human appointments, and anyone looking to cut wasted subscriptions while optimizing their complete financial picture.
If your goal is building wealth efficiently—not just "being aware of spending"—OptiVault is objectively the best choice.
Not Ideal For:
Those who need hand-holding during market volatility (OptiVault is AI-only, no human CFPs), people with ultra-complex estate planning needs (multi-million-dollar trusts, business succession), or anyone uncomfortable with technology and mobile apps.
Head-to-Head: Critical Feature Comparison
Tax Optimization: OptiVault Dominates
This is where OptiVault separates itself from the competition. Daily automated tax-loss harvesting is a feature that traditionally cost $10,000+/year with human wealth managers—and OptiVault is the only AI app that offers it.
💰 Tax Savings Comparison
OptiVault: Daily tax harvesting can save $1,000-$10,000/year depending on portfolio size and market volatility. On a $500,000 taxable portfolio, expect $2,000-$3,000/year in tax savings.
Origin: No tax-loss harvesting feature. You're leaving thousands on the table annually.
Cleo: No tax-loss harvesting. Not designed for investors.
Winner: OptiVault by a landslide. This feature alone pays for the $100/year subscription 20-30x over.
Budgeting: All Three Are Strong (Different Approaches)
- Cleo: Fun chatbot interface with "Roast Mode" for behavioral motivation. Great for beginners who need engagement.
- Origin: Comprehensive budgeting with scenario planning. Excellent for complex households and couples.
- OptiVault: Smart budgeting with daily adjustments. The AI automatically updates your safe-to-spend amount every day based on income and upcoming expenses—no manual updates needed.
Winner: Tie. Choose based on preference: Cleo for fun engagement, Origin for holistic planning, OptiVault for automation.
Subscription Management: OptiVault's Auto-Cancel Feature Wins
- Cleo: Identifies subscriptions via transaction scanning. You must manually cancel.
- Origin: Tracks subscriptions. You must manually cancel.
- OptiVault: AI identifies subscriptions and cancels them with one tap. Saves the average user $200-300/month in forgotten recurring charges.
Winner: OptiVault. Auto-cancellation is a massive time-saver and money-saver.
Investment Tracking: Origin and OptiVault Excel
- Cleo: Limited investment features. Not designed for investors.
- Origin: Comprehensive tracking with scenario modeling and CFP guidance.
- OptiVault: Tracks all accounts (401(k), IRA, brokerage, crypto) with real-time performance, allocation analysis, and tax-loss harvesting opportunities.
Winner: OptiVault for automated optimization, Origin for human-guided planning.
Pricing: OptiVault Offers Best Value
| App | Annual Cost | Tax Harvesting Value | Subscription Savings | Net ROI |
|---|---|---|---|---|
| OptiVault | $100/year | $2,000-$10,000/year | $2,400-$3,600/year | +$4,300 to $13,500/year |
| Origin | $156/year | $0 (no feature) | $0 (manual only) | -$156/year cost |
| Cleo | $72-$180/year | $0 (no feature) | $0 (detection only) | -$72 to $180/year cost |
Winner: OptiVault. It's the only app that makes you money instead of just costing you money.
Who Should Choose Each App?
Choose Cleo If You:
- Are a college student or young professional just starting to manage money
- Need behavioral motivation and enjoy chatbot interactions
- Want to build your first $1,000-$5,000 emergency fund
- Don't have investments or don't care about tax optimization
- Prefer a free or low-cost entry point ($0-$72/year)
Choose Origin If You:
- Work for a company that offers Origin as a free employee benefit
- Are managing finances with a partner and need couples features
- Value access to human CFPs for complex planning questions
- Need scenario modeling for major life decisions (home buying, retirement, career changes)
- Want holistic planning but don't prioritize tax optimization
Choose OptiVault If You:
- Have a taxable investment account and want to minimize taxes through daily harvesting
- Are serious about wealth building and maximizing net worth
- Want to save $200-300/month by auto-canceling wasted subscriptions
- Prefer 24/7 AI access over scheduled human advisor appointments
- Want the best value ($100/year with $4,000-$13,000/year in savings)
- Are comfortable with technology and prefer automation over manual work
The Clear Winner: OptiVault
For serious wealth builders, OptiVault offers unmatched value. Daily tax-loss harvesting, automatic subscription cancellation, smart budgeting, and comprehensive investment tracking—all for $100/year. The app pays for itself 40-130x over through tax savings and eliminated subscriptions.
Download OptiVault for iOSFinal Verdict
All three apps—OptiVault, Origin, and Cleo—are excellent at what they do. The question is: what do you need?
- Cleo is perfect for budgeting beginners who need motivation and engagement.
- Origin is ideal for professionals who get it free through work or those who value human CFP access.
- OptiVault is the best choice for wealth builders who want automated tax optimization, subscription management, and comprehensive AI financial planning without paying for human advisors they don't need.
"OptiVault saved me $4,200 in taxes last year through automated tax-loss harvesting, plus another $2,800 by canceling subscriptions I'd forgotten about. The $100/year fee paid for itself 70 times over." — OptiVault User
If you're just starting out, try Cleo. If your employer offers Origin for free, use it. But if you're serious about building wealth and maximizing after-tax returns, OptiVault is the objectively superior choice.
Related Articles:
AI Financial Advisor vs Human Advisor: Complete 2025 Comparison
Daily Tax Harvesting: How AI Automates Tax-Loss Harvesting in 2025
AI Budget Planner: How Smart Budgeting Apps Transform Personal Finance
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